“ESTOU ENCANTADA COMO UMA NOVA INVENÇÃO”:

digital resurrection and the commercial exploration of a deceased person's personal rights

Authors

  • Ithala Souza Universidade Federal de Sergipe
  • Pedro Durao Universidade Federal de Sergipe
  • Clara Angélica Gonçalves Cavalcanti Dias Universidade Federal de Sergipe

DOI:

https://doi.org/10.17564/2316-381X.2025v10n2p61-75

Abstract

The purpose of this article is to analyze the viability of commercially exploiting the personal attributes of a deceased person, plus the implications of using artificial intelligence and computer technologies for this purpose. Its starting point is the technological commercial “VM Brasil 70: o novo veio de novo” produced by the German Volkswagen dealership, which promoted the digital resuscitation of the Brazilian singer Elis Regina, who died in the 80s. The development will be based on the elements of contemporary personal rights, the extension of post-mortem protection and the legitimacy to enjoy such attributes. Finally, it looks at the legislative vacuum in regulating new technologies and their impact on social, business and interpersonal legal relations. To this end, we adopted an explanatory and descriptive study, with a deductive approach, using bibliographic and documentary sources.

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Author Biographies

Pedro Durao , Universidade Federal de Sergipe

Doutor e Mestre em Direito pela UBA/UFPE. Pós-Doutor em Direito pela Universidad D’Salamanca –

España. Procurador do Estado de Sergipe. Professor Associado I da Universidade Federal de Sergipe

Endereço eletrônico: pedrodurao@academico.ufs.br. Orcid: 0000-0003-2990-2588. Currículo Lattes:

http://lattes.cnpq.br/0541598182471289

Clara Angélica Gonçalves Cavalcanti Dias, Universidade Federal de Sergipe

Doutora e Mestre em Direito pela Pontifícia Universidade Católica de São Paulo. Professora Efetiva Associada da Universidade Federal de Sergipe. Advogada. Endereço eletrônico: claragdias@academico.ufs.br. Orcid: https://orcid.org/0000-0002-4390-7935. Currículo Lattes: http://lattes.cnpq.br/5223220283134580

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Published

2025-04-08

How to Cite

Souza, I., Durao , P., & Gonçalves Cavalcanti Dias, C. A. (2025). “ESTOU ENCANTADA COMO UMA NOVA INVENÇÃO”: : digital resurrection and the commercial exploration of a deceased person’s personal rights. Interfaces Científicas - Direito, 10(2), 61–75. https://doi.org/10.17564/2316-381X.2025v10n2p61-75

Issue

Vol. 10 No. 2 (2025): Fluxo Contínuo

Section

Artigos

License

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